In the last two posts, we've looked at both Twitter and Facebook as a means of helping writers become known, but another branch of social media is blogging. Many people don't view blogs as social media; they are more individualised, take more time and do not always result in a great deal of interaction, but blogs are one of the earliest forms of internet social media and a lively and regular blog can do much for an author's public profile.
The point with a blog is that it doesn't have to be about the author's books; in fact, it is better to avoid constant reference to them. A blog is a great way for readers to get to know something about the author's life, opinions, activities and interests. Of course, blog posts about writing with tips and ideas are always well received, but in principle, an author's blog is best used for the readers to learn about the author as a person.
Several of our authors are active, regular bloggers and their followers love to read their posts and give comments. While Twitter and Facebook are not designed for lengthy posts and articles, a blog is where authors can expand on a theme, reveal ideas and present themselves to their readers in a more in-depth way than they can on the other social media platforms.
Themed blogs are often popular too. Bloggers who focus on a specific aspect of their lives will often attract loyal followers and readers who enjoy the topic or approach. For example, some bloggers concentrate on writing humorous posts about their daily lives; others will write about art or music or faith; still others might focus on health, life as a senior citizen, or parenthood. Our author, Tonia Parronchi usually writes about her family's life in an Italian village; Michelle Heatley gives readers a taste of living in Devon within a fishing community; Stephanie Parker McKean's posts are rooted in her faith but usually have amusing analogies to her life in Scotland and Sonja Anderson mixes posts on her faith with others about her writing and her books. Lastly Val Poore writes about travelling on her barge as well as her life in a Rotterdam harbour. The point is that each author has become known for writing blog posts on certain themes and this can encourage a loyal readership of followers who are then more likely to read their books.
Blogs can also be promoted easily on other social media sites. Links on Twitter and Facebook can result in hundreds, if not thousands, of views. Google + is also a worthwhile site on which to post blog links and the value of having posts shared through the various social media networks such as Tumblr, Instagram and Reddit means that although not everyone will comment, there is a strong chance that an author's readership will grow as a result.
Blogging is therefore a hugely worthwhile addition to an author's marketing arsenal, and not only that, it is a great creative outlet for those writers who value the self-discipline of having a weekly or monthly blog to produce.
For those interested in our authors' blogs, see the list in the sidebar at the top right-hand side of this page. We know that all of them would love to receive your comments!